Perfil de Talento

• Zapoint, Brookline, Massachusetts, United States

1. HR
2. Marketing
3. CEO
4. Start-up
5. Sales
6. » show more
7. 1. Internet
   2. Venture Capital
   3. Web 2.0
   4. » show less

Founded and raised first significant round of investment in June 2007. Zapoint has a premier advisory board and multiple revenue stream opportunities.

• CA, Boston, Massachusetts, United States

1. finance
2. Budgeting
3. Sales
4. Enterprise software
5. product marketing
6. » show more
7. 1. Solutions Marketing
   2. Situation analysis
   3. » show less

Responsible for CA's Governance, Risk and Compliance go-to-market strategy. This included situation analysis, marketing strategy, channel strategy and internal communications.

Completed in 4 hours and 35 mins

1. Slower

Completed in 4 hours and 25 mins

1. Tired
2. Aching
3. sweaty

• CA, New York, New York, United States

1. Enterprise software
2. open source
3. product marketing
4. Segmentation

• Defined the strategic direction for their open source database product group:  
o Segmentation and targeting  
o Positioning  
o Go-To-Market Strategy  
• Recommended marketing structure and budget: including sales and pricing models for 2005 including ROI.  
• Presented at many industry conferences as both Keynote and session contributor.  

• Hult International Business School
• Cambridge, Massachusetts, United States

1. mba
2. finance
3. strategy

Graduated with Distinction

• Tibco, London, United Kingdom

1. workflow
2. Enterprise software
3. product marketing
4. sales enablement

Responsible for the re-branding of the the Staffware workflow suite. This included analyst relations, go-to-market, pricing strategy and internal communications.

• Urban Fox, London, United Kingdom

1. internet
2. start-up
3. telecommincations

• Founded Urban Fox in 1998 as a vehicle for automating key processes in the wholesale departments of large telcos.  
• Generated significant interest from prospects such as Worldcom, Cable & Wireless, AT&T and BT. All of whom could see the financial / technological benefits of the solution.  
• Completed the product in 2002 (using own funds). Due to market conditions the product is currently in hibernation.  

• Sybase, London, United Kingdom

1. Enterprise software
2. Go-to-market
3. product marketing

• Specified and managed the development of a new eCRM product which merged Portal and Business Intelligence technology with communications applications:  
o Workflow / Process (Order management, Billing, Trouble ticketing)  
o Software platform (J2EE Application Server, Datawarehouse, Tibco Bus)  
• Built product awareness and developed beta customers for the CeBS eCRM product in order to give Sybase leverage in the telecommunications market.  
• Achieved $540,000 in Sales in 2002, and was the only marketer to request a sales quota.  
• Managed beta implementation of CeBS with first two customers including  
o Pan – EMEA marketing activity  
o Project management  
o Return on investment studies  
o Proof of concept work  
o Proposal preparation  
o Closing the deal.  

• Guildhall
• London, United Kingdom

Focus on international marketing strategy

• Telstra, London, United Kingdom

1. product marketing
2. Market research
3. Solutions Marketing

• Implemented a new Siebel CRM and Kenan Billing strategy in Europe as marketing lead of a multi-disciplinary team  
• Branded the sales approach to differentiate Telstra as a provider of solutions rather than piped services.  
• Designed and implemented an awareness and customer satisfaction tool to measure communications with top 100 customers. Achieved greater than 95% customer satisfaction and revenue growth in target segment of 15%, improving prior growth rate by 4 percentage points.  

• University of Wolverhampton
• Wolverhampton, United Kingdom

Focus on large and complex international civil projects