GM VP Marketing
- Zapoint,
Chicago, Illinois, United States
Aug 2008 - now (3 years 7 months)
- Marketing
- Marketing Communications
- Product Marketing
- Product Management
- Social Media
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- Sales Enablement
- Sales
- Media Relations
- Lead Generation
- Talent Management
- Human Capital management
- Alliances
- Leadership
- Risk Management
- Management
- Pricing
- Brand Management
- Merger and Acquisition
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I am responsible for leading strategic marketing initiatives that support Zapoint’s growth and continued technology leadership in the enterprise talent management space and consumer professional networking market. I oversee the development and implementation of Zapoint’s go to market strategy which includes lead generation, direct marketing, digital marketing, telemarketing, promotion, media relations, communications and events.
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Senior Director Product Marketing
- CA,
Chicago, Illinois, United States
Jan 2004 - Aug 2008 (4 years 8 months)
- Marketing
- Product marketing
- Product management
- Sales Enablement
- Enterprise Software
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- IT Service Management
- Virtualization
- Management
- Leadership
- Merger and Acquisition
- Sales
- Pragmatic Marketing
- Pricing
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Go-to-market strategy, product marketing, media relations, advertising, lead generation and sales enablement for a suite of CA's flagship ESM products. Over the four years I helped increase market share for CA's IT automation products while helping to integrate two successful acquisitions; Concord and Cybermation.
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Director Marketing
- LiveTime Software,
Chicago, Illinois, United States
Jan 2003 - Jan 2004 (1 year 1 month)
- Sales
- Alliances
- Marketing
- Product Marketing
- Product Management
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- lead Generation
- Sales Enablement
- Market Strategy
- market research
- IT Service management
- Media Relations
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Led go to market strategy that included product marketing, media relations, direct marketing, lead generation, sales enablement and events.
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Strategic Alliances & Business Development
- Quest Software,
Chicago, Illinois, United States
Jan 2000 - Jan 2003 (3 years 1 month)
- Marketing
- Product Marketing
- Alliances
- Lead Generation
- Sales Enablement
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- Sales
- APM
- Enterprise Software
- Merger and Acquisition
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Primarily responsibilities included managing sales enablement, field marketing, alliances and partners, and overall lead generation for Quest's Application Performance Management (APM) suite of products. In the short time there, we integrated 3 technology acquisitions and increased sales inside North America 240%.
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Business Analyst
- Intel Corporation,
Chicago, Illinois, United States
Apr 1997 - Feb 2000 (2 years 11 months)
- CPU
- Supply Chain
- Pricing
- Product management
- Product marketing
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- Brand Management
- Forecasting
- OEM
- Marketing
- High Technology
- Hardware
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Oversaw product planning and supply side management for Pentinum II and Pentium III product lines. Responsibilities included product planning for high volume cpu manufacturing, forecasting, and pricing.
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Internship
- London Central Office,
London, United Kingdom
May 1996 - Aug 1996 (0 years 4 months)
- Political Science
- customer relations
- international policy
MBA
– GPA 88%
- Pepperdine University The George L. Graziadio School of Business and Management,
-
Chicago, Illinois, United States
Sep 2003 - May 2005 (1 year 9 months)
- MBA
- Business Administration
Debate Team
– GPA 100%
- San Jose State University,
-
San Jose, California, United States
Sep 1995 - Jun 1996 (0 years 10 months)
- debate
- negotiation
- presentation
- rhetoric
- San Jose State University
BA Speech Communications
– GPA 80%
- San Jose State University,
-
san jose, California, United States
Sep 1990 - Dec 1996 (6 years 4 months)
- marketing
- communications
- debate team
- international policy
- political science
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- San Jose State University
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BA Speech Communications with a Minor in Political Science
May 1995 - 3rd Place Speaker in California State Debate Championships
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BA
– GPA 75%
- San Jose State University,
-
Chicago, Illinois, United States
Sep 1990 - Dec 1996 (6 years 4 months)
- Communications
- Rhetoric
- International Policy
- Political Science
